Guru Gary Vaynerchuk is high energy, always thinking and sharing. Here he talks about how storytelling has to change in the ever changing world in which we live. Content is good, but Context is better. The same exact posting on every social media site will not do what you want. You have to delve deeper and understand how consumers are consuming, why they are where they are, a tailor your message. He also talks about just posting naturally, not everything has to be funny or a thinly disguised marketing ploy. “Happy Monday” is fine. Give value, and then ask for their business.
Word of warning, Gary drops the F-Bomb frequently.
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